love/hate

We've all seen the signs everywhere around campus, and now we've all seen the whiteboards. But, we don't know who.
The love/hate publicity campaign has been buzzing around campus for two weeks now and its causing some great discussions. I've seen and heard more opinions in the last two days than the last two years at this campus. But still no one has claimed responsiblity. I want to say job well done, but should I say it to BCM, JCL, the Philosophy Department, or the Spanish Department?
Who's is 'love/hate'?

Check out their blog:
http://unflovehate.blogspot.com/